Go to market strategy
Objectives
Establish an engaged user base by allowing early adopters to reserve exclusive usernames for the Wunder platform.
Drive viral growth using a transparent rewards program powered by $WUNDER tokens.
Collect user insights through engaging onboarding processes.
Build momentum and showcase demand, validating Wunder’s position in the social media market.
Core App Features
Username Reservation
Reserve your username early to ensure exclusivity.
Secure your identity within Wunder’s ecosystem.
Referral Rewards Program
Multi-level reward structure to incentivise viral growth:
Sign-Up Bonus: Tokens for early adopters.
Referral Rewards: Tokens for direct and secondary referrals with a transparent dashboard to track earnings.
Push Notifications & Engagement Tools
Keep users engaged with updates on usernames, referral rewards, and platform activity.
Fun, interactive prompts to personalise the onboarding process.
3. Target Audience
Tech-Savvy Early Adopters: Curious explorers of innovative platforms.
Crypto Enthusiasts: Attracted to token rewards and blockchain technology.
Frustrated Social Media Users: Seeking authenticity, fairness, and a bot-free space.
Creators & Influencers: Excited by IP protection and transparent monetisation.
4. Launch Phases
Phase 1: Pre-Launch (Weeks 1-2)
Teaser Campaigns: Social media ads and influencer posts:
“Reserve your username today and secure your space on Wunder!”
Landing Page: Enable pre-registration with Web3 wallet integration.
Early adopters gain perks like badges and additional rewards.
Phase 2: App Launch (Weeks 3-4)
Username Reservations Open: Early adopters claim usernames.
Referral Program: Token incentives drive viral onboarding.
Influencer Promotion: Showcase influencer sign-ups with testimonials.
Phase 3: Post-Launch (Weeks 5-8)
Leaderboards & Gamification: Reward top referrers with bonuses.
Daily Engagement: Notifications for referrals, updates, and earned tokens.
Influencer Content: Promote authenticity through early adopter success stories.
5. Incentive Messaging
“Claim Your Name Before It’s Gone”: Drive urgency for username reservations.
“Earn Tokens, Invite Your Friends”: Incentivise sharing.
“Be Part of Social Media’s Next Revolution”: Emphasise Wunder’s unique vision.
6. Success Metrics
User Acquisition
Total sign-ups and username reservations.
Referral Engagement
Number of referrals and reward tiers claimed.
Token Distribution
Tokens distributed through the program.
Retention Rates
Daily Active Users (DAU) and re-engagement rates.
Summary
Wunder’s Go-To-Market Plan leverages the power of exclusivity, user rewards, and the $WUNDER token to establish a highly engaged community. With viral growth tools and a seamless user experience, Wunder bridges Web2 and Web3, setting the stage for a revolutionary social media platform.
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