Go to market strategy

Objectives

• Establish an engaged user base by allowing early adopters to reserve exclusive usernames for the Wunder platform.

• Drive viral growth using a transparent rewards program powered by $WUNDER tokens.

• Collect user insights through engaging onboarding processes.

• Build momentum and showcase demand, validating Wunder’s position in the social media market.

Core App Features

Username Reservation

• Reserve your username early to ensure exclusivity.

• Secure your identity within Wunder’s ecosystem.

Referral Rewards Program

• Multi-level reward structure to incentivise viral growth:

• Sign-Up Bonus: Tokens for early adopters.

• Referral Rewards: Tokens for direct and secondary referrals with a transparent dashboard to track earnings.

Push Notifications & Engagement Tools

• Keep users engaged with updates on usernames, referral rewards, and platform activity.

• Fun, interactive prompts to personalise the onboarding process.

3. Target Audience

• Tech-Savvy Early Adopters: Curious explorers of innovative platforms.

• Crypto Enthusiasts: Attracted to token rewards and blockchain technology.

• Frustrated Social Media Users: Seeking authenticity, fairness, and a bot-free space.

• Creators & Influencers: Excited by IP protection and transparent monetisation.

4. Launch Phases

Phase 1: Pre-Launch (Weeks 1-2)

• Teaser Campaigns: Social media ads and influencer posts:

• “Reserve your username today and secure your space on Wunder!”

• Landing Page: Enable pre-registration with Web3 wallet integration.

• Early adopters gain perks like badges and additional rewards.

Phase 2: App Launch (Weeks 3-4)

• Username Reservations Open: Early adopters claim usernames.

• Referral Program: Token incentives drive viral onboarding.

• Influencer Promotion: Showcase influencer sign-ups with testimonials.

Phase 3: Post-Launch (Weeks 5-8)

• Leaderboards & Gamification: Reward top referrers with bonuses.

• Daily Engagement: Notifications for referrals, updates, and earned tokens.

• Influencer Content: Promote authenticity through early adopter success stories.

5. Incentive Messaging

• “Claim Your Name Before It’s Gone”: Drive urgency for username reservations.

• “Earn Tokens, Invite Your Friends”: Incentivise sharing.

• “Be Part of Social Media’s Next Revolution”: Emphasise Wunder’s unique vision.

6. Success Metrics

User Acquisition

• Total sign-ups and username reservations.

Referral Engagement

• Number of referrals and reward tiers claimed.

Token Distribution

• Tokens distributed through the program.

Retention Rates

• Daily Active Users (DAU) and re-engagement rates.

Summary

Wunder’s Go-To-Market Plan leverages the power of exclusivity, user rewards, and the $WUNDER token to establish a highly engaged community. With viral growth tools and a seamless user experience, Wunder bridges Web2 and Web3, setting the stage for a revolutionary social media platform.