Market size and competitive landscape

Market size

The creator economy is valued at over $104 billion, with more than 50 million creators globally across platforms like Instagram, TikTok, and YouTube*. Meanwhile, the Web3 market is projected to grow to $40 billion by 2025, fueled by NFTs, decentralised platforms, and blockchain technology**.

The social media user base is expected to reach 4.9 billion people by 2023***. These sectors show rapid growth, presenting a significant market opportunity for Wunder, which combines elements of Web2 and Web3 to differentiate from competitors like Instagram, TikTok, and Rally.​

Sources:

*https://create.vista.com/blog/how-to-repurpose-content/

**https://www.emergenresearch.com/industry-report/non-fungible-token-market

***https://datareportal.com/reports/digital-2023-global-overview-report

Competition

A breakdown of the market scales of Wunder’s key competitors:

Instagram: With over 2 billion global users in 2023, Instagram’s valuation exceeds $100 billion, driven by its dominance in influencer marketing and e-commerce .

Source: https://wafflebytes.com/blog/instagram-statistics-2023/

TikTok: Boasts 1.92 billion users and continues to grow rapidly with a focus on short-form content, capturing around 22% of the global social media market .

Source: https://datareportal.com/essential-tiktok-stats

Snapchat: Valued at $31 billion, Snapchat has around 230 million daily active users, driven by its younger user base and unique AR features .

Source: https://datareportal.com/essential-tiktok-stats

Repurposing content

According to research, 94% of marketers repurpose content across multiple platforms to maximise reach and engagement. This trend is common among social media creators who frequently adapt content for platforms like Instagram, TikTok, YouTube Shorts, and more. Repurposing content not only increases visibility but also helps creators cater to different audience preferences and platform-specific formats .

Source: https://referralrock.com/blog/content-repurposing-tips-from-experts/