Tokenisation

Empowering Creators with Tokenised Content Ownership

At Wunder, we are building a next-generation decentralised social network where content creators, users, and communities can interact, share, and thrive without intermediaries. With our native tokenisation of content, we are revolutionizing the way digital creators monetise, manage, and distribute their work. Through blockchain technology and decentralised storage, creators will have full ownership and control over their content, enabling them to earn directly from their fans, protect their intellectual property, and participate in a fair, transparent economy.

The Need for decentralised Content Ownership

In the current landscape, social media platforms control the flow of content, data, and monetisation. Creators are often at the mercy of platform algorithms and revenue models that limit their ability to earn or gain recognition.

At Wunder, we believe that creators should own their content, control how it's distributed, and monetise their work in the way that suits them best. By integrating tokenisation into our social network, we allow creators to mint their content as unique, tradable digital assets that can generate income while maintaining full autonomy.

What is tokenisation of Content?

Tokenisation refers to the process of converting a piece of content (video, image, post, music, etc.) into a cryptographic token (such as a Non-Fungible Token (NFT)) on the blockchain. This token serves as a digital certificate of ownership, verifying that the creator is the rightful owner and enabling various use cases for monetisation and distribution.

In the case of Wunder, Tokenising content will allow creators to:

• Mint their videos, images, blog posts, music, and other digital creations as NFTs (Non-Fungible Tokens).

• Set rules for how their content is used, including pricing, access control, and distribution.

• Earn directly from fans through sales, tips, subscriptions, and other mechanisms powered by our platform's native token or cryptocurrency.

How tokenisation Works on Wunder

1. Creating content:

   1. A creator uploads their content to the Wunder platform (e.g., a video, post, artwork).

   2. The content is stored on Decentralised storage networks, in the future Wunder aims to build its own network for storage and distribution.

2. Minting the content:

   1. Once the content is uploaded, the creator can choose to mint it as a unique NFT or token.

   2. The content’s metadata (title, description, tags, and a pointer to the content file) is then stored on the blockchain.

   3. The NFT functions as a digital proof of ownership that can be transferred or sold. This process is seamless and easy to execute through Wunder’s built-in tools

3. Smart contract integration:

   1. Each NFT will be governed by a smart contract that defines the creator’s preferences, such as:

      1. Monetisation rules (e.g., one-time payment, subscription, royalty share for secondary sales).

      2. Usage rights (e.g., whether the content can be shared, edited, or used for commercial purposes).

      3. Access control (e.g., whether the content is free, pay-per-view, or locked behind a token).

   2. The smart contract ensures that creators receive compensation every time their content is viewed, shared, or sold. For example, royalties can be paid automatically whenever the NFT is resold in secondary markets.

4. Revenue streams for creators:

   1. Primary sale: The creator can sell the NFT directly to a buyer (or viewer) in exchange for Wunder tokens or other cryptocurrencies.

   2. Royalties: The creator can earn a percentage of each subsequent resale of their NFT on secondary markets or within Wunder’s marketplace.

   3. Micro-transactions and Tips: Fans can directly tip the creator or send small payments to unlock exclusive content (e.g., a special video or behind-the-scenes access).

   4. Subscription models: Creators can issue access tokens to their fans, which work like subscriptions to receive exclusive content, early access, or live events.

5. Access control:

   1. Content creators can set their own rules for access. For example, a video NFT could require viewers to purchase it before they can watch it, or creators could mint limited-edition content where only a small number of NFTs are available for sale.

6. Secondary market:

   1. Just as traditional NFTs have secondary marketplaces, Wunder’s content tokens can be resold or transferred between users.

   2. This marketplace allows fans to purchase, collect, and trade content, creating a thriving economy around the creator’s work. The smart contract ensures that creators are compensated for every transaction that occurs.

Benefits of Tokenising Content on Wunder

1. Full ownership and control:

   1. Creators have full ownership of their content, meaning they are not reliant on a centralized platform (like YouTube or Instagram) to distribute or monetize their work. tokenisation ensures that creators always control their content and intellectual property.

2. Direct monetisation:

   1. tokenisation cuts out the middleman. Creators can sell content directly to their fans, earn tips, set up subscriptions, or create unique bundles of content. The potential for earning is no longer restricted by advertising revenue or platform policies.

3. Censorship resistance:

   1. Since content is stored on decentralised networks and Tokenised on the blockchain, it is immutable and resistant to censorship. Creators are free to share their work without fear of being demonetised or having their content removed by centralized authorities.

4. Transparent and fair compensation:

   1. Smart contracts automatically distribute earnings to creators, ensuring fair and transparent compensation for every view, sale, or transaction. There’s no hidden agenda, and all transactions are traceable on-chain.

5. Access to global audiences:

   1. Wunder’s decentralised model allows creators to reach audiences across borders, bypassing geographic or financial barriers. Fans can purchase or interact with content using cryptocurrency, creating a global, borderless economy for creators.

6. Creation of digital collectibles and community engagement:

   1. By minting content as NFTs, creators can build their own digital collectibles, creating exclusive fan experiences. This allows creators to connect with their audience on a deeper level by offering limited-edition content, access to private communities, or special perks for token holders.

7. Revenue from secondary sales:

   1. Creators can benefit from secondary market sales, meaning they earn royalties whenever their content is resold or traded. This ensures that creators continue to earn from their content even after the initial sale.

Real-World Use Cases of Tokenised Content on Wunder

1. Exclusive content for fans:

   1. A creator can mint a limited-edition video series as NFTs. Only fans who purchase the NFTs can view the content, creating an exclusive, premium experience.

2. Creator collaborations:

   1. Creators can collaborate by minting joint content, where each creator receives a portion of the revenue from sales and royalties.

3. Digital art and collectibles:

   1. Artists can Tokenise their visual works (e.g., digital paintings, short films) and sell them as NFTs. These tokens can appreciate in value over time, giving both the creator and the collector financial rewards.

4. Tokenised livestreams:

   1. Creators can mint their live streaming sessions (e.g., interviews, Q&As, events) as NFTs. Fans who own the NFT gain access to the livestream or receive special content after the event ends.

The Future of Tokenised Content on Wunder

Wunder's tokenisation framework is designed to evolve with the needs of creators and the changing landscape of digital media. Future enhancements could include:

• Interoperability with other networks: Seamlessly mint and trade content NFTs across multiple platforms (e.g., OpenSea, Rarible) while keeping creator royalties intact.

• Dynamic royalties: Creators could adjust royalties or content access dynamically based on market conditions, audience demand, or fan feedback.

• DeFi integration: Creators could stake their content NFTs as collateral for loans or earn interest by participating in the platform's DeFi ecosystem.

Empowering the Creator Economy

Tokenising content on Wunder provides a new paradigm for creators to take ownership of their work, monetise directly from their audience, and establish long-lasting, sustainable relationships with fans. By leveraging blockchain technology and decentralised storage, Wunder offers a platform where creators no longer have to rely on third-party platforms to determine how their content is shared, viewed, or monetised. The power is in their hands—where it belongs.

By integrating tokenisation into our social network, we are ushering in a new era of creator-driven digital content that is fair, transparent, and free from the control of centralised intermediaries. Join us in building a future where creators thrive, communities grow, and value flows directly from fans to creators.